"TV or not TV... that is the question!" |
TV OR NOT TV... THAT IS THE QUESTION?
Should you spend your hard earned marketing dollar on a
TV commercial... NO!
You should spend your hard earned marketing dollar on a
TV commercial AND a radio commercial!
But if you are only going to go with one mode of
advertising, a signature spot on TV is a must! So, why put all your proverbial marketing eggs in one
basket?
Well, let’s take the GENUINE JERSEY GIRL challenge…
The
next time you are in a social setting with your significant
other, friends, or relatives, ask them to describe an ad
they recently saw in a newspaper or magazine. I am willing
to bet that the silence will be deafening! Then ask them to
recall a favorite television commercial, and this time I’m
betting that voices will fill the air.
I will go a step
further, and place another bet — not only will the crowd
recall current T.V. ads, they will reminisce about
commercials they loved and grew up with since childhood! Are
you thinking of one? See, what did I tell you?
As far as postcards, mailers, and flyers, they are more
effective in conjunction with a television commercial. Quite
frankly, it makes your company look "Big Time!"
Postcards, mailers, and flyers, on their own?
Well, here’s some advice, once you have wasted your time &
money on the printing, and paid the postage, throw them
directly in the trash, because that’s what your potential
clients are doing, and this way... you cut out the middle man!
GENUINE JERSEY GIRL... How Does It Work?
- You pick up the phone and call me!
- I work with every budget, but you get what you pay for!
- I make over every aspect of your marketing from business card photos to voice-mail.
- You tell me what you want... then I tell you what you need!
- I create a signature commercial spot for your company.
- We discuss the script.
- You tell me if you like it... I tell you that you love it!
- I personally direct every commercial.
- I get your spot on the air with a fantastic airtime package price (I have a
lot of clout!).
- Last but not least, I write a "kick-ass" slogan that will polish and perfect your spot.
DISCLAIMER
If I seem
a little bossy, that’s because I am an Italian from New
Jersey, so it’s most likely genetic. But remember this... I get things done, and I get them done
right.
Put me in your marketing corner and your company will always
come out a CHAMP!
GENUINE JERSEY GIRL
… I’ll make you an offer and a commercial you can't refuse! |
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